Paris Hilton Kicks Off Super Bowl Parties

Paris Hilton 944 Magzine's 6th Anniversary Party in Scottsdale before the Super Bowl weekend
With the stars descending upon the desert in preparation of the big game, Paris Hilton kicked off four days of celebrity-filled Super Bowl parties last night in Scottsdale, Arizona.

The hotel heiress was hosting 944 Magazine’s 6th Anniversary Party, attended by guests ranging from Terrell Owens and Dennis Rodman to Sanjaya Malakar and Brody Jenner.

According to press on the scene, “Hilton strutted her stuff in front of the ever-obliging paparazzi as part of the sprawling 944 Super Village, a blocks-long entertainment complex sponsored by the Phoenix entertainment magazine.”

Besides Hilton’s festivities, clubgoers were also treated to a 50 Cent and Vitaminergy hosted Naked Ping Pong Celebrity tournament just down the street!

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Ashlee Simpson Rocks Scottsdale

Ashlee Simpson and Pete Wentz attended a pre Super Bowl Party in Phoenix

In preparation for this weekend’s Super Bowl madness, Ashlee Simpson rolled into Scottsdale, Arizona last night to kick off the week’s festivities at Myst nightclub.

The “Pieces of Me” singer was accompanied by her emo hottie boyfriend, Fall Out Boy bassist Pete Wentz, as she posed for the paps on the red carpet. Both were dressed in all-black ensembles complete with similar sneakers.

Just after midnight, the “La La” songstress hit the stage to sing a four-song-set, including her hit “L.O.V.E.” as well as three brand spanking new tracks from her upcoming album, ‘Bittersweet World.’

Of her new material, Simpson told press, “If anything, I hope people just have a good time and dance to (the record). For me, it was fun because it was my third record, so I really got to do whatever I wanted to do with it.”

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Justin Timberlake Super Bowl Pepsi Commercial

Justin Timberlake inspires a “Magnetic Attraction” in a stunt-filled commercial showing how every sip of Pepsi gets you closer to the music and “stuff” you want. Directed by Craig Gillespie (director of the feature film “Lars and the Real Girl”) and created by BBDO NY, the commercial demonstrates how Pepsi Stuff brings people closer to music, merchandise, apparel and more.

The Justin Timberlake Pepsi commercial will make its broadcast debut during the Super Bowl and can be viewed below.